
LOS ANGELES and TORONTO, June 14, 2021 – PRESS RELEASE – The Tinley Beverage Company Inc. announced that its cannabis-infused beverages will be one of the inaugural brands to launch at Planet 13’s Orange County SuperStore “P13 OC” at its expected grand opening in July 2021.
Planet 13’s SuperStore OC, located at 3400 West Warner Ave., Santa Ana, Calif., is planned as a 55,000-square-foot consumer experience, with 16,500 square feet devoted to the dispensary retail area. The remaining areas in the complex, to be built as phases two and three, are expected to include memorabilia sales, a restaurant and a cannabis consumption lounge, all enhanced by additional immersive experiences. With all three phases operating, P13 OC is expected to be California’s largest dispensary complex. The Santa Ana store will be Planet 13’s second-largest cannabis dispensary after its 112,000-square-foot location in Las Vegas.
The Orange County location is ten minutes south of Disneyland, 4 miles from South Coast Plaza, the largest mall in Southern California, and only blocks from Interstate 405. Planet 13 anticipates hiring 250 people with 80 budtenders serving consumers at the store at any given time.
The store’s immersive cannabis educational and entertainment experiences incorporate extensive visual special effects, including “smoke,” large-screen video displays and waterfalls. Planned features include a Tinley’s branded midcentury-inspired mixology experience involving beverage recipe demonstrations and, where permissible, tastings of comparably concocted non-infused products.
Later this week, Tinley’s is hosting approximately 80 of Planet 13’s budtenders and other key personnel at the company’s cannabis beverage manufacturing facility in Long Beach, Calif., in order to provide the P13 OC dispensary team the in-depth product knowledge that Planet 13 is committed to deliver to customers. Tinley’s believes its facility is the largest and most versatile licensed cannabis beverage manufacturing operation in California. Tinley’s own award-winning products as well as those belonging to third-party brands are produced on the facility’s bottling, canning and mini lines.
Tinley’s beverages won the No. 1 and No. 2 place awards at California’s Emerald Cup, which is the world’s largest cannabis competition, in December 2019. The non-alcoholic, Moscow Mule-inspired Tinley Tonics High Horse sparkling beverage won first place, and the non-alcoholic coconut rum-inspired Tinley ’27 Coconut Cask scored second.
Each single-serve product is sold in 12-ounce bottles and is formulated to contain a 5-milligram micro-dose of THC. This provides a light effect comparable to a single adult beverage, but with a whole-plant sativa cannabis experience. Likewise, the multi-serve products contain a 5-milligram micro-dose for each 1-ounce shot. Like classic spirits and liqueurs, the Tinley ’27 multi-serve products can be consumed straight up, on the rocks, in mixed beverages or as frozen treats. All products are non-alcoholic, vegan, gluten free, and are crafted with technology designed to accelerate onset and provide a full-flower, euphoric sativa effect. All are made with premium botanicals and flavors found in national-brand spirits, along with Pineapple Jack terpenes.
“Tinley’s beverages are unique in the state, offering familiar adult beverage flavors and formats that will appeal to canna-curious consumers, as well as consumers who may be averse to smokable formats,” said David Farris, VP of sales and marketing for Planet 13. “Like our Las Vegas store, many of our customers are expected to be new to cannabis or tourists who will benefit from the education and entertaining experiences that our store offers. This lends itself perfectly to Tinley’s products, which are inspired by familiar, classic adult beverages.”
“We’re excited to develop enhanced PAD (demo) experiences, product display and communications solutions with Planet 13,” said Sven Stalley, general manager of Tinley’s California. “This is our fourth major retail account and we are working with each on merchandising initiatives to align with their unique consumer and category profiles.”