BOCA RATON, Fla., June 16, 2020 /PRNewswire/ -PRESS RELEASE- springbig, a company focused on customer relationship management (CRM) and loyalty marketing technology for cannabis businesses, announced June 16 the launch of 'springbig Brands,' a brand marketing platform that allows brands to directly reach cannabis consumers. This platform purports to allow brands to drive consumer and retailer engagement through targeted message marketing while staying compliant with stringent cannabis regulations.
Springbig says it has 19 million active customers nationwide that companies that partner with it can reach through dispensary text message marketing. Twelve national and local brands including Pax Labs, Jetty Extracts, Dixie Brands, Grizzly Peak, Oh Hi Beverages and Coda Signature have partnered with the platform, and springbig expects to work with an additional 20 brands by mid-July.
Springbig's marketing platform allows brands to send their own MMS advertising images to a dispensary's text message marketing channel in partnership with retailers carrying their products. Once a dispensary sends out the brand's promotion to active customers, brands will be able to monitor key performance metrics including the number of customers making a brand purchase, revenue generated from the campaign and the number of total units purchased during the campaign.
"Current cannabis marketing regulations have created a difficult climate for brands to reach new retailers and customers," said Jeffery Harris, founder and CEO of springbig. "We are leveraging our enormous customer base and comprehensive retail network to help brands not only reach their target consumer audiences but also offer brands the ability to place brand marketing messages directly into the smartphones of cannabis consumers. Our user-friendly and highly customizable platform will allow brands to work closely with over 1,400 retailers to engage with active cannabis consumers and drive ROI for both parties."
