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Trulieve President Steps Down, Set to Retire

Steve White, who co-founded Harvest Health, will serve as an adviser for the multistate cannabis operator until the end of the year.

Steve White
Steve White
Adobe Stock; Trulieve

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TALLAHASSEE, Fla., Oct. 2, 2023 – PRESS RELEASE – Trulieve Cannabis Corp., a leading and top-performing cannabis company in the U.S., announced Steve White stepped down as the company's President, effective as of Oct. 1, 2023. White will continue to serve as a strategic adviser to the company until his anticipated retirement at the end of this year.

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White co-founded Harvest Health & Recreation in 2011 and served as its CEO until the acquisition of the company by Trulieve.

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As an early pioneer in the state-by-state regulated U.S. cannabis industry, White led Harvest as it grew from a single dispensary to become one of the top multistate operators with cultivation, manufacturing and retail operations in several markets. Following the Harvest acquisition, White was appointed president of Trulieve.

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"We thank Steve for his service as our president," Trulieve CEO Kim Rivers said. "He has played a key role in the success of the integration of Harvest operations with those of Trulieve, and is stepping down as of the second anniversary of our historic acquisition."

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"It has been an honor to work with the talented and passionate teams at Harvest and Trulieve, joined together by the common goal of serving patients and customers through expanded access to cannabis," White said. "I am so proud of all that we have accomplished together, and I am excited for the Trulieve team and the many opportunities ahead."

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