Editor's Note: While we may never see Pepsi come out with a marijuana-infused soft drink, we are guaranteed to see other major brands "dip into dank"–namely Big Tobacco brands, Big Pharma brands, and who knows, maybe some alcohol brands (picture Cuervo 'Green'–a non-alcoholic marijuana-infused beverage). The market is in its infancy, and as it continues to grow, we're likely to even be surprised by some unexpected big-brand entrants.Â
By being a major music mogul and by smoking 81 blunts a day, Snoop Dogg has easily established himself as an authority on marijuana’s interaction with the media.
Appearing on a panel alongside a bunch of Pepsi’s suits at CES in Las Vegas, Snoop Dogg was asked how he’s maintained his relevance, kept his brand fresh, and how major brands should respond to marijuana’s growing acceptance and progression. Snoop Dogg kept it blunt and to the point, implying that brands that don’t dip into dank will be left in the dust.
Snoop acknowledged that most tech companies simply can’t capture “cool” and that to become cool, aligning a brand with weed could be the answer for some companies.
