Legalized pot is worth $3 billion across 23 states, and that number will only grow with drug reform legislation
The convention floor at Denver Airport’s Crowne Plaza on a recent afternoon could have been the trade show for any well-established industry — gray-haired execs in conservative suits mingling with office park dads in polos and fresh-out-of-college types in brand-emblazoned T-shirts. Only this is a new kind of business conference with a special Colorado theme: legal weed.
After Colorado voters legalized marijuana in 2012, more states and cities are considering a similar path for themselves. At the same time, the cannabis market is looking less like a music festival and more like a Silicon Valley confab — upscale, data-driven and focused on investors.
