Ever since the popularization of marijuana in America, there has always been a concern from cannabis consumers that Big Tobacco would swoop in and create the “Marlboro of Marijuana”, full of additives. For the opponents of legalization of marijuana, “Big Marijuana” is the corporate bogeyman that adulterates cannabis to make it more addictive and markets it to kids.
So far, however, “Big Marijuana” looks like three pot-smoking musicians cashing in on their celebrity, and one private equity firm cashing in on another pot-smoking musician.
