Forbes article explains: "Tuatara will be investing in four specific cannabis subsectors. Consumer retail, cultivation, processors (extractors) and research and testing."
Money seems to be pouring into the cannabis industry as many investors believe the return on these early investments will be huge. New York-based Tuatara Capital just closed an $80 million cannabis private equity investment fund after raising $93 million.
This tops the previous record raise of $75 million by Privateer Holdings. However, raising the money isn’t as easy as it sounds.
“There’s a big appetite to learn about the industry,” said Mark Riiska, chief operating officer at Tuatara. “But in terms of actually getting people to make a commitment was a bit of a different conversation.” People were happy to meet, but getting them to sign the check was a little more difficult.
