Melissa Etheridge is diving headlong into the marijuana business. Her company, Etheridge Farms, will soon be making cannabis products available for California medical patients.
"I'm right in the process of branding," she tells Billboard. "There's a balm that's so good for muscles and arthritis. I have my own smoke, some edibles and some [oil] cartridges. I'm really just entering the market with what I've learned in the last 10 years about cannabis in wanting to bring a product to America that is focused on health and on wellness and how important this plant is and used to be in our medicinal system. Seventy years ago it was on pharmacy shelves, now it's time to get back to that; to understand plant medicine. That's really where I want to enter this market in -- is for the person who is looking to unwind at night and not have a couple of drinks and feel like crap in the morning. Maybe this is an alternative, maybe I can wind down this way. And wow, maybe this topical actually helps with this inflammation. I just feel really strongly about the medicinal aspects of cannabis."
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"I'm right in the process of branding," she tells Billboard. "There's a balm that's so good for muscles and arthritis. I have my own smoke, some edibles and some [oil] cartridges. I'm really just entering the market with what I've learned in the last 10 years about cannabis in wanting to bring a product to America that is focused on health and on wellness and how important this plant is and used to be in our medicinal system. Seventy years ago it was on pharmacy shelves, now it's time to get back to that; to understand plant medicine. That's really where I want to enter this market in -- is for the person who is looking to unwind at night and not have a couple of drinks and feel like crap in the morning. Maybe this is an alternative, maybe I can wind down this way. And wow, maybe this topical actually helps with this inflammation. I just feel really strongly about the medicinal aspects of cannabis."
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