VANCOUVER, March 27, 2019 /CNW/ - PRESS RELEASE - Canopy Growth Corporation is welcoming Houseplant, a new brand of Canadian cannabis, to the Canopy Growth family. Founded by Seth Rogen and Evan Goldberg, Houseplant represents years of product expertise and an unmatched attention to detail within each strain that has been carefully selected and grown.
Commitment to cannabis quality begins with selecting the best genetics and doesn't stop until the customer opens the jar. Canopy Growth has witnessed how carefully Houseplant has chosen each component of their offering to deliver the highest quality product to Canadians.
Under the terms of the partnership, Houseplant will lean on the production and distribution capabilities of Canopy Growth and its licensed subsidiaries to ensure an ample supply of Houseplant flower, softgel and pre-rolled formats are rolled out in Canada over the coming months. Through a minority ownership in the new business venture, Canopy Growth will help Houseplant scale quickly and support Houseplant's long-term success.
Canopy Growth has worked closely with Houseplant for almost two years and the entire Canopy Growth team is deeply impressed by their understanding of the cannabis consumer, attention to detail, and hands-on approach to this new partnership. "We could not be more excited to partner with Seth, Evan and the entire Houseplant team. Together we will make Houseplant a cannabis brand synonymous with quality everywhere it is available," said Mark Zekulin, president and co-CEO of Canopy Growth.
