October 22, 2018
Cannabis NB claims putting illegal marijuana dealers out of business is its primary objective in New Brunswick but it appears to be the only retailer in the region not offering at least one product that can compete with street prices, betting instead on a better shopping experience to win customers over.
"Our goal is to shrink the illegal market," said Cannabis NB President Brian Harriman in a CBC interview last week.
"Our target market is existing users," he said. "We don't have a mandate to grow the category. What we would like to do is have as many of the existing cannabis users in the province over the age of 19 choose to buy from us."
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