Victor Jerez, the former head of strategy at Glenfiddich distiller William Grant & Sons, has seen the future and says it has cannabis written all over it.
The executive has resigned from his position running corporate development at the world’s third-largest Scotch whisky producer effective Aug. 31 to pursue opportunities in blending weed and drinks, starting with speaking at an industry event in Chicago on Tuesday, where startups will pitch for investment
“There’s going to be a convergence of alcohol and cannabis, and now’s the time to jump in as regulatory pressures ease,” Jerez said in an interview/
Jerez is making the move as a cohort of alcohol businesses like Corona-maker Constellation Brands Inc. and Heineken NV explore the burgeoning sector.
Top photo courtesy of Adobe Stock
