Constellation Brands Plants Seeds for a Future as Global Cannabis Market Leader

The company seems to be readying for entry into the much larger U.S. market when the time comes.

Cannabis Plant2

If the cannabis industry is a monster wave that Canadian and American companies are clamoring to ride to success, then Constellation Brands is the pro surfer who’s already in the chute.

As Constellation continues to dominate the high-end alcoholic beverage industry and gears up for a CEO change in the spring, the Victor-based company is also raising its stake in the world of legalized marijuana. The cannabis industry is moving at a breakneck pace — it's projected to eventually reach $200 billion in global retail sales.

Thanks to Constellation’s early bird investments in top-notch Canadian marijuana producer Canopy Growth, it’s also raising its profile in Canada, and seems to be readying for entry into the much larger U.S. market when the time comes.

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Top photo courtesy of Adobe Stock

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