This article originally appeared in the September 2017 print edition of Cannabis Business Times. To subscribe, click here.
Knowing what products are out there is half the battle, but choosing the right one for your brand is a different issue. Cannabis Business Times’ Brian MacIver asked Illinois-based medical marijuana cultivator/processor Cresco Labs’ Chief Information Officer Zach Marburger for his top five considerations cultivators should keep in mind when selecting child-resistant packaging.
1. Functionality is key.
Many patients have medical conditions affecting their dexterity. Having packaging options that are not only child-resistant containers (CRCs), but easy to open for adults is key.
2. Get creative.
Packaging is often the most intimate and memorable experience a patient has with your brand other than consumption. CRC doesn’t mean ugly; let your brand shine through.
3. Be consistent.
Patients expect a level of consistency when purchasing any product. Changing labels, dosing and other specifics can be difficult for some patients to adapt to.
4. Solicit feedback and shop around.
Cannabis CRC packaging options evolve daily, so it’s important to make sure you’re always on the lookout for the next best solution.
5. Be compliant.
Are you 110-percent sure your packaging is CRC certified? Be wary of suppliers who are “almost certified” or are “awaiting certification”; this can land you in hot water.
For more packaging options, read the full article in Cannabis Business Times' September issue.
Top photo: © erierika | iStockphoto.com
