Orville Bovenschen is president of Village Farms Canadian Cannabis, and its subsidiary Pure Sunfarms. Pure Sunfarms is one of the largest cannabis operations in the world.
As President of Pure Sunfarms, Orville works to empower growth, deliver operational excellence and nurture a culture of accountability across the organization. With a proven track record of driving strategic excellence, Orville's journey is a testament to his unwavering commitment to achieving results. Orville's career began with a strong foundation in business. After spending more than 15 years spearheading financial efforts for large-scale construction and infrastructure projects globally, Orville transitioned to the cannabis industry where he held several senior roles optimizing production processes and overseeing innovation and new product launches. Armed with a Bachelor and a Master of Business Administration from Nyenrode Business University in the Netherlands, he combines his sharp business insights with an innate understanding of finance and operations. He joined Village Farms International as Vice President, European Business Development and Operations. His adeptness in building relationships and identifying growth opportunities facilitated the company's expansion into the European cannabis market. His multicultural understanding and open-minded approach has nurtured partnerships across diverse cultures, fostering collaboration toward a common goal. Orville's operational prowess shone brightly as he stepped into the role of Chief Operating Officer at Pure Sunfarms where he spearheaded initiatives that increased production efficiency, propelling the company to new heights in the market. His pragmatic approach to operational excellence not only bolstered the bottom line but has also contributed to Pure Sunfarms' reputation as a market leader. Born and raised in the Netherlands, a country that has openly embraced the consumption of cannabis for over 40 years, Orville has an appreciation for all the plant can provide. At the heart of his philosophy for Pure Sunfarms lies a deep respect for the company’s cultivation foundation — the plants. His leadership has been marked by his unwavering belief that a culture of honesty and accountability is essential. This approach fosters collaboration and unites teams with a shared purpose. Orville's commitment to instilling these qualities across the organization resonates in every facet of his work.
