LOS ANGELES, Jan. 19, 2022 – PRESS RELEASE – Wonderbrett, a legendary West Coast cannabis brand best known for world-renowned genetics, exotic terpene profiles and pioneering cultivation techniques, announced the launch of the brand’s ultra-premium indoor flower and rare strains in Michigan, in partnership with Michigan operator Cloud Cannabis Co.. The first-of-its-kind strategic cultivation partnership was first announced in September 2021.
Together, the two “people-first” operators have co-designed a state-of-the-art grow facility that will provide Michigan customers with the safest, ultra-premium cannabis strains available.
Wonderbrett founders Brett Feldman and Cameron Damwijk spent decades in California perfecting the output of cannabis flavor and terpene profiles with custom-designed irrigation systems, time-tested growing techniques and a creative approach to strain selection. Cloud Cannabis sought a true cultivation partnership with the founding growers, wherein the company could provide its extensive distribution network, dispensaries and grow facility in exchange for a true collaborative partnership on the design and build of its recently acquired cultivation facility, and Wonderbrett’s gift for creative flavor selection.
“We knew launching in Michigan would be an important moment in our company’s history and the only way to do it authentically would be to collaborate with our partners on the cultivation design and harvesting process,” Damwijk said. “That’s why I spent the past year working directly with Cloud Cannabis Co. leadership and their cultivation team to design and engineer a customized, state-of-the-art facility that’s fine-tuned for consistent small batch, craft style harvests of our strains at scale. I’m excited to see the result of our hard work. To walk into Cloud’s stores and see people engaging with our products is an indescribable feeling.”
Wonderbrett’s sell-out strains: “Grapes of Wrath,” “Orange Banana” and “Peach OZ” will first become available at Cloud Cannabis stores across the state in pre-rolls and 1/8th-ounce jars. Wonderbrett’s other famed strains: “Black Orchid,” “Pink Picasso” and “Melon OG” will come online in the weeks and months to follow.
"Our work with Wonderbrett is a true operational and cultural partnership,” said Tyson Macdonald, chief financial officer at Cloud Cannabis. “Together, we’ve built something the Michigan market can be proud of for years to come. The cannabis industry in our state is leading the way for record-breaking recreational cannabis sales, and yet it has been sorely lacking products that deliver on flavor and potency. The quality, flavor and experience of what we’ve released today will change that.”
Michigan, which is among the country’s fastest-growing recreational markets in cannabis history, is a unique state in the adult-use landscape given its record-breaking monthly and year-over-year sales. According to Michigan’s Marijuana Regulatory Agency, the state’s adult-use sales in November 2021 exceeded $120 million, with $57 million attributed exclusively to flower sales. Based on July’s sales of $171 million (for adult use and medical combined), Michigan represented an annualized market size of approximately $2.1 billion.
By launching Wonderbrett’s slate of ultra-premium strains and flower in Michigan, Cloud Cannabis anticipates an immediate positive sell-through impact on the adult-use market, with continued growth and expansion into additional form factors, such as edibles and vaporizers.