CHICAGO – January 20, 2022 — PRESS RELEASE — Cresco Labs, a vertically integrated multistate operator and a U.S. wholesaler of branded cannabis products, today announced an exclusive partnership agreement with multi-platinum-selling, GRAMMY and Golden Globe Award-nominated recording artist Wiz Khalifa’s brand, Khalifa Kush. Through the cultivation and product collaboration partnership, FloraCal Farms and Continuum will be the sole producer and distributor, respectively, of premium branded products featuring Khalifa Kush’s signature “KK” strain in California.
“Wiz Khalifa has been a longtime advocate for cannabis legalization, with a namesake OG strain beloved by many in other states. Today, we’re thrilled to bring his brand to cannabis lovers and his fans in California,” said David Gacom, West Region Regional President at Cresco Labs. “We’re focused on bringing a curated portfolio of leading brands to California retailers, and Khalifa Kush is a natural addition with its focus on delivering top quality cannabis. We’re excited to work with the talented Khalifa Kush team to grow its cannabis and commercialize its products.”
"We're excited to launch Khalifa Kush in California with Cresco Labs, we've been working for years on this project." said Wiz Khalifa. "The KK grown at FloraCal is the best I've smoked and can't wait for the people of California to enjoy the original KK."
“FloraCal Farms and Continuum, with their best-in-class cultivation capabilities and significant scale and penetration, have proven to be the premier cultivator and distribution platform in the largest and most competitive market in the country, and we’re honored to partner with their teams to expand Khalifa Kush’s footprint in California,” said DJ Saul, CEO of Khalifa Kush.
Initial products available to California consumers will include flower and pre-rolls, with an expanded line to arrive later in the year. Khalifa Kush products will be sold exclusively at Cookies stores at launch, with expansion to additional retail partners throughout the year.