Weekend Unlimited's CHAMP Energy to Be the Official Energy Drink of Cannabis Now Media's Hemp Today Activation at SXSW

Weekend's recent acquisition, VBC Brands, under the CHAMP Energy brand, will sponsor the South by Southwest conference and festival March 12-13 in Austin, Texas.

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March 7, 2019

LOS ANGELES, CA, USA (7 March 2019) – PRESS RELEASE – Weekend Unlimited USA Inc. has announced that recent acquisition, VBC Brands, under the CHAMP Energy brand, will sponsor "The South by Southwest (SXSW) conference and festival," taking place March 12-13 in Austin, Texas.

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

The highlights of the activation at SXSW include:

  • Champ will be able to sample and place product throughout the entire venue (general admission, VIP, Green Room) as well as behind the bar for bartenders and staff in addition to inclusion in “Swag” bags
  • Champ / Weekend will have branding throughout the venue as VIP sponsor. The VIP area will be co-branded with Champ/Weekend, Cannabis Now and HEMP
  • Champ will be announced as the official energy drink sponsor for SXSW across all marketing platforms throughout the event
  • Champ’s online store will officially launch on March 12, 2019, and this activation will be utilizing Facebook, Instagram, Twitter and YouTube social platforms to spread awareness about its product line

“The SXSW Cannabis Now Activation will give Champ access to some of the largest dispensaries in the country for their Hemp/CBD line of products and beverages,” said Brad Robb, president of Verve Beverage Company. “This unique event provides an amazing opportunity for both B2B and B2C relationships to be developed for Weekend Unlimited and its portfolio of brands in the USA, with distributors for dispensaries, big box, and local on-premise retail stores in attendance."

During the two-day Hemp/CBD educational activation, HEMP TODAY attendees will experience panel discussions with professional athletes & leading industry experts, film screenings, live musical performances, interactive experiences, exclusive lounges, giveaways, charging stations, product launches and terpene education.