Unilever Subsidiary Schmidt’s Natural to Launch Hemp, CBD Deodorant Products

"CBD is probably the most powerful ingredient that we're going to see over the next decade in the personal care market," said Schimdt's Natural CEO.

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April 10, 2019

Unilever Plc is dipping its toe into the cannabis space with one of its subsidiaries launching a CBD-infused product Tuesday, signalling a growing acceptance among major consumer goods companies to join the fast-moving marijuana market.

Schmidt’s Naturals, which was acquired by Unilever in December 2017 for an undisclosed sum, plans to release deodorant products that will infuse either hemp or cannabidiol, the non-impairing cannabis compound - as a key ingredient later this year.

"CBD is probably the most powerful ingredient that we're going to see over the next decade in the personal care market,” said Michael Cammarata, chief executive officer of Schmidt’s Naturals, in a phone interview.

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