WASHINGTON—PRESS RELEASE—Treez, an enterprise software system for cannabis retailers, growers and manufacturers, has announced that it has closed its acquisition of Washington-based traceability software, Mister Kraken, which is used by more than 130 burgeoning cannabis producers and manufacturers in Washington state. Treez will be re-branding the Mr. Kraken product as Grow Treez.
The acquisition of Mister Kraken, which closed on Nov. 30, accelerates Treez’ ability to provide a full suite of software to vertically integrated customers as well as standalone operators. Due to Mister Kraken’s proven track record as a reliable and effective traceability software, cannabis operators leveraging Treez's new cultivation and manufacturing offerings can expect to hit the ground running. By curating an in-platform experience that connects suppliers and retailers, Treez customers will reap the benefits of inventory predictability, integrated purchasing and improved data flow.
“This acquisition marries like-minded software—intuitive UX, data-first mentality, 24/7 customer service, automated compliance—into a single, integrated platform,” said John Yang, Treez CEO. “Kraken’s modern, customer-centric approach to design and support is synergistic to our goals and vision for the future of Treez. With Kraken, we already have institutional knowledge built into our team.”
In addition to advancing Treez software, the acquisition will support Treez’s commitment to explore beneficial partnerships and acquisitions that accelerate the company’s vision of a more integrated, automated and compliant cannabis ecosystem.
“We felt Treez was the perfect fit for us. As a company that prides itself on providing cannabis retailers with more than just traceability, but solutions to everyday frustrations, we felt this acquisition would give the Treez team seniority and skills which will allow them to quickly take that experience and expand into other markets,” said John Arbour of Mister Kraken.
With just five employees, Mister Kraken has been able to seamlessly service its 130-plus customers due to ease of use and intuitiveness of its software. A product that handles the pain points of government reporting, Mister Kraken has quickly positioned itself as one of the best traceability technologies in the business