Rubicon Organics Expands 2.0 Offering with PAX Labs Partnership

Rubicon Organics will fill organic cannabis oil pods for the PAX ERA and PAX ERA Pro vaporizers, with the products expected to launch across Canada in the first half of 2021.


VANCOUVER, British Columbia, Oct. 06, 2020 (GLOBE NEWSWIRE) -- PRESS RELEASE -- Rubicon Organics Inc., a licensed producer focused on cultivating and selling organic certified and premium cannabis, has announced that it has entered into a distribution agreement with PAX Labs, Inc., a producer of cannabis vaporization technology.

Under the agreement, Rubicon Organics expects to launch pods for the closed-loop PAX ERA system under its Simply Bare Organics brand, filled with extracts formulated with its organic cannabis cultivated in Delta, BC.

PAX pods are expected to be available for distribution in the first half of 2021. The agreement represents the company’s second partnership for the distribution of cannabis 2.0 products following the agreement with Wildflower Brands Inc. to manufacture and distribute Wildflower CBD Relief Stick and CBD Cool Sticks.

“This agreement matches the highest quality organic cannabis products and the highest quality vaporizer devices for Canadian consumers. Our organic cannabis delivers a very rich terpene profile through our proprietary cultivation techniques for the discerning cannabis consumer,” said Jesse McConnell, Rubicon Organics' chief executive officer. “We look forward to partnering with PAX, as their devices are proven best-in-class and have been developed to maximize the user experience.”

“Our innovation pipeline is building momentum,” said Tim Roberts, president of Rubicon Organics. “This exciting partnership with PAX enables us to accelerate our premium 2.0 product range into vape products. We expect to also leverage this technology partnership with our new brands and rare new strains that we expect to launch into the Canadian market in the near term.”

“We are thrilled to be bringing Rubicon Organics’ premium, organic certified and sustainably produced cannabis to our PAX customers,” said Tim Pellerin, General Manager Canada and International, PAX Labs. “Both brands share an ethos of quality and craftmanship, and we look forward to delivering a highly personalized, terpene-rich experience to discerning cannabis consumers across Canada early next year."