Sherbinskis’ Mario Guzman Announced as Day 1 Keynote at Cannabis Conference 2021

Sherbinskis’ Mario Guzman Announced as Day 1 Keynote at Cannabis Conference 2021

Guzman will share lessons learned in scaling a business, genetics trends, social equity initiatives and much more during a Fireside Chat on Tuesday, Aug. 24.

July 22, 2021

LAS VEGAS, NV JULY 22, 2021 – Cannabis Conference, produced by parent company GIE Media Inc. and industry-leading Cannabis Business Times, Cannabis Dispensary, and Hemp Grower magazines, announces today Sherbinskis’ Founder and Chief Creative Officer Mario Guzman as the keynote speaker on Day 1 of its annual event, to take place Aug. 24-26, 2021, at Paris Las Vegas Hotel & Casino.

In a Fireside Chat led by Cannabis Conference Digital Editor Eric Sandy, Guzman will share his dynamic cannabis story—from his humble beginnings as an entrepreneur working from his garage to becoming a world-famous tastemaker and curator of high-quality genetics. He will discuss lessons learned along the way, from scaling his business in California to finding multi-state and retail partners, as well as recognizing the importance of diversity and inclusion in his business model. Guzman will also share emerging trends in cannabis genetics, medical research, ‘seed-to-scale’ cultivation and much more.   

The keynote will take place on Tuesday, Aug. 24 from 2:10 p.m. – 3:10 p.m. PT.

Guzman has been a key player in the medical cannabis movement for more than 20 years, breeding and cultivating internationally renowned genetics like Pink Panties, Sunset Sherbert and the Gelato line. Guzman, who recently joined the Board of Directors for the Minority Cannabis Business Association, says his desire to serve stems from his motivation to ensure that the next generation of minority cannabis business professionals have the assistance and guidance from other minorities that he wasn’t fortunate enough to have.

“It’s exciting to participate in an event that’s curated for us—people in plant-touching operations. As cultivators and retailers of cannabis, we uniquely understand the labor of love it is to grow this plant, and how important it is to work through industry challenges with the utmost integrity and the consumer top of mind,” Guzman said. “I’m looking forward to sharing stories from my own journey these past two decades, as well as connecting with others pushing the industry forward and becoming vehicles for change for communities of color.” 

“Mario has the respect of his peers in the industry and has achieved such strong brand recognition—something every plant-touching cannabis business strives for. We are thrilled to have him as such a big part of the Cannabis Conference,” said Cannabis Conference Editorial Director Noelle Skodzinski. “He is a trailblazer who has not only persisted but thrived over two turbulent decades in the cannabis industry, and long-time cannabis businesses as well as newcomers to the industry have much to learn from his experiences and successes.”

More information about Cannabis Conference, including sessions, speakers, exhibitors and FAQs, can be found at Rates will increase July 31, 2021. Click hereto review pricing and to register.


About Cannabis Conference

Cannabis Conference 2021, presented by the award-winning Cannabis Business Times, Cannabis Dispensary, and Hemp Grower media brands, is the leading educational provider for plant-touching businesses in the legal cannabis and hemp markets. The three-day event will take place at Paris Las Vegas Hotel & Casino in Las Vegas, Nev., on Aug. 24-26, 2021. The Cannabis Conference exhibition hall will feature 170+ industry-leading technologies, solutions and services for the professional cannabis cultivator and retail businesses. For more information, visit

About GIE Media

GIE Media was founded in 1980 and has grown over 41 years into a leading marketing and communications business-to-business media company serving 17 industries—including the horticulture industry through its Horticulture Group (Greenhouse ManagementProduce GrowerNursery ManagementGarden CenterCannabis Business Times, Cannabis Dispensary and Hemp Grower). The company employs nearly 100 editors, publishers, sales representatives, marketers and other professionals. For more information, visit