Lowell Farms, in partnership with Schwazze, will debut its brand and products in Colorado and New Mexico by the fourth quarter of 2022.
The strategic licensing agreement between Lowell Farms and Schwazze will bring Lowell Smokes to dispensaries across both markets, including Schwazze’s three retail brands, Emerald Fields and Star Buds in Colorado, and R. Greenleaf in New Mexico.
“At Lowell, we celebrate great weed and its journey into the mainstream. No cannabis brand can claim authenticity without the stamp of approval from Coloradans to whom the entire industry owes a debt,” said George Allen, chairman of the board at Lowell Farms. “We are excited to enter this fantastic market along with New Mexico with the seasoned team at Schwazze who share our passion for excellence.”
“The fact that our partnership with Lowell Farms crosses over multiple states is a significant step in the growth of Schwazze,” says Nirup Krishnamurthy, chief operating officer at Schwazze. “We are very excited to not only feature such a quality brand in our own 33 dispensary store network in Colorado and New Mexico, but also to have exclusive manufacturing and distribution rights for Lowell Smokes on the wholesale market in both states.”
Lowell Farms’ entry into the Colorado and New Mexico markets comes on the heels of the company’s introduction to Illinois, Michigan and Massachusetts in 2021.