Hawthorne Gardening Signs Agreement with iCan to Support Company's Entry Into Emerging Cannabis Cultivation Markets Worldwide

iCANServe provides management and R&D services to help cannabis companies succeed in the rapidly evolving global cannabis industry.

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Tel Aviv, Israel & Vancouver, WA, USA, Nov. 19, 2019 - PRESS RELEASE - Hawthorne Gardening Co., a distributor of hydroponic products, has signed an agreement with iCAN, an international cannabis business and scientific services firm based in Israel, a division of Israel-Cannabis.

Hawthorne, a unit of the Ohio-based multinational corporation Scotts Miracle-Gro, is eager to capitalize on the burgeoning world-wide cannabis market which will demand first-in-class hydroponic products including lighting, nutrients, growing environment, growing media, hardware and more.

“With iCAN’s global-reaching CannaTech platform, market intelligence and decision-maker network, it was easy for Hawthorne to partner with iCAN. Together we will enable cultivators with the best guidance and tools in the regions where the cannabis industry is headed. Most notably this year, regions of Africa,” said Mike Carbonara, head of sales.

iCANServe provides management and R&D services to help cannabis companies succeed in the rapidly evolving global cannabis industry.

“iCAN is honoured by Hawthorne’s vote of confidence and with their well-earned stellar reputation in the market, we expect Hawthorne to advance the goals of many cultivators outside North America, beginning with Africa. Come meet iCAN and Hawthorne at CannaTech in Cape Town later this month!” said Saul Kaye, founder of iCAN: Israel Cannabis.

Hawthorne will take part in CannaTech, an international cannabis innovation summit taking place on Nov. 24 – 26 in Cape Town, South Africa. Hundreds of businesspeople, agritech experts and scientists from numerous African nations and beyond will unite to understand the potential of the cannabis industry on the continent.