Former Petco Senior VP Joins True Leaf as Vice-Chair

Global marketing expert Jodi Watson will help guide the company’s omni-channel retail, e-commerce and direct-to-consumer strategies.

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January 9, 2019
Press Release

VERNON, British Columbia, Jan. 09, 2019 (GLOBE NEWSWIRE) -- PRESS RELEASE -- True Leaf Medicine International Ltd., a global cannabis and hemp wellness brand for pets, has announced that Jodi Watson has been appointed Vice-Chair of its Board of Directors.

Watson has more than 20 years of success in the retail, wholesale, digital and direct-to-consumer industries. She most recently served as senior vice president of Petco, one of the largest pet retailers in the United States, where she was responsible for the growth of its direct-to-consumer businesses, including petco.com, unleashedbypetco.com, drsfostersmith.com and liveaquaria.com. She also served as interim chief marketing officer, leading the creative, media and marketing for more than 1,400 stores in the U.S. and online.

Previously she served as President, Consumer Direct, at Wolverine Worldwide where she led the transformation of a manufacturing business to a house of global direct-to-consumer lifestyle brands. She also held numerous specialty retail leadership roles at top brands, including Williams-Sonoma, Eddie Bauer and Circuit City.

“We are proud to welcome pet industry veteran Jodi Watson to our Board of Directors,” said Darcy Bomford, founder and chief executive officer of True Leaf. “Ms. Watson will help guide the growth of our retail and e-commerce business, and her expertise will be invaluable as we work towards executing new lines of business, such as direct-to-consumer, so True Leaf can continue to be the cannabis-for-pets leader in the global pet care industry.”

“Joining True Leaf is the perfect opportunity to combine my passion for helping businesses grow with my passion for helping pets,” said Watson. “True Leaf is in a unique position for rapid growth in the pet industry. It is laser-focused on product innovation, its leadership team has depth, and its values and focus on returning the love to pets is unique in business today. I look forward to helping the company execute on its goals by guiding the development of its global retail, e-commerce, and direct-to-consumer strategies.”

Watson has a master's degree from the Illinois Institute of Technology and a bachelor's degree from Portland State University in Oregon.

She joins Chair Mike Harcourt, Darcy Bomford, Kevin Bottomley and Sylvain Toutant on the company’s Board of Directors. With the addition of Watson, the majority of the directors at True Leaf are now independent.