Executive letter

Special Advertising Section - Control your grow

Waste is somewhat of a dirty word within every industry—and cannabis is no exception.

No cultivator wants to waste power if they can grow more efficiently using less energy. No cultivator wants to waste other inputs, like nutrients or water or CO2—if plants don’t need it (or worse, if the excess can even be harmful). And, let’s face it, no cultivator wants to waste money.

Avoiding waste is constantly on the minds of successful produce growers, succulent farmers and perennial pushers across the country. Predictably, indoor cannabis grows, like data centers, are beginning to garner attention from the public and governments because of their high energy usage. While our industry is still very much in its infancy, it is our duty as the pioneers of commercial cannabis to be as resource-efficient as possible and become a global leader in waste-cutting practices.

Before joining Surna last year, I spent a decade building businesses with responsible energy use in mind, specifically in the heating, ventilation and air conditioning (HVAC) sector, and I’m looking forward to applying that experience to the burgeoning cannabis industry. What excites our team at Surna most is innovation, and we’re driven to build on the momentum of that innovation in cannabis. We believe the positive impact in cannabis will pave the way for innovation in other agricultural commodities. We have a significant opportunity to set the stage for widespread environmental improvement in agriculture.

Sustainability is more than a buzzword; it’s the mindset that every cultivator needs to adopt when it comes to growing cannabis. When writing (or rewriting) your standard operating procedures (SOPs) regarding climate control, it’s extremely helpful to keep sustainability in mind—and, our team can help you determine if those SOPs are as sustainable as they can be. Plus, if you begin every SOP draft with sustainability in mind, you may be surprised to learn how much it increases your ability to scale up and stay profitable.

However, none of this innovation would be possible without education. That’s why we created this special “Climate Control Report,” now in its 2nd iteration—to share the extensive knowledge from our experts here at Surna, as well as from cultivators across the country who are working their hardest to do things right, and profitably, every day in their grows. And hopefully, by sharing those best practices, we can all learn from each other and grow better.