Julia Jacobson Discusses Environmental Challenges and Solutions in ‘Beyond the Show’ Podcast

Julia Jacobson Discusses Environmental Challenges and Solutions in ‘Beyond the Show’ Podcast

In Episode 3 of the new weekly series featuring conversations with Cannabis Conference speakers, Aster Farms’ CEO shares her company’s journey to recovery after suffering damages from the Mendocino Complex Fire.

July 2, 2021

In the third episode of Cannabis Conference's new podcast series Beyond the Show, CEO of Aster Farms Julia Jacobson talks with Digital Editor Eric Sandy about what it’s like to run a cannabis company in Lake County, Calif.—one of the driest areas in the U.S.

Jacobson shares the many upsides to growing in a dry climate (longer growing season, fewer problems with mold and rain, as just two examples); however, Jacobson’s outdoor operation is susceptible to weather events. In 2018, Aster Farms was at the center of the largest wildfire in California history: the Mendocino Complex Fire. Jacobson describes what it was like to lose both her crop and farm animals and explains how the farm has altered its techniques and practices to ensure that it’s better prepared for possible future environmental setbacks.  

Jacobson gives a sneak peek at what she will speak about during her session “Outdoor Cultivation Strategies for Environmental Variables & Disaster Preparedness” at Cannabis Conference 2021, including: 

  • What drew her to starting a career in the cannabis industry; 
  • How climate events have affected the way she goes about business and her personal life; 
  • How a business can mitigate water access year-to-year; and  
  • Why it’s important for cannabis businesses to conduct yearly sustainability reports. 

If you’re interested in hearing more from Jacobson about best practices to protect your crop from temperature swings, harsh weather elements and pests, register for Cannabis Conference 2021 (Aug. 24-26 at Paris Las Vegas Hotel & Casino). Her session, “Outdoor Cultivation Strategies for Environmental Variables & Disaster Preparedness” will be held Aug. 24 from 11:20 a.m. – 12:30 p.m. PT. Register before regular registration rates expire July 31, 2021. 

Be sure to stay up to date with Beyond the Show, and tune in on Spotify, Google Play, iTunes or CannabisBusinessTimes.com. New episodes air every Friday.