Every challenge is an opportunity to innovate. That’s how we at The Green Organic Dutchman (TGOD) approached packaging for our flower. Despite Canada’s strict cannabis marketing and packaging regulations, TGOD, an Ontario-based company, has been able to create packaging that reinforces its brand attributes while remaining compliant with federal and provincial regulations.
For context, in Canada, cannabis packaging can only contain one logo, which must be the same size or smaller than the THC warning symbol. A single uniform color must be used, and photos aren’t allowed.
Here are a few tips on how you can leverage packaging as a key branding element while playing by the rules.
1. Use material that reflects your brand.
Functionality and sustainability were priorities when selecting packaging, especially sustainability, as it is at the core of the TGOD brand. The color green was a no-brainer, but plastic containers were out of the question. The team looked at a variety of alternative materials and chose glass because it’s recyclable and reusable. Then we considered different form factors: It had to be aesthetically pleasing, but also functional.
Through collaboration with a container supplier that serves the pharmaceutical industry, we designed the proprietary shape of our round glass jar that includes a beveled side so it can be propped upright on its own and circular indentations on the lid. It’s unique enough so that the product stands out on shelves but also serves three practical purposes. While the lid is closed, the cut-outs provide greater torque when opening the jar, making it easier to open for people with conditions like arthritis, yet still childproof. The slanted side allows the container to be placed in cases below the customer’s eyeline yet still show the label. While open, the slanted feature also allows for the jar to sit on its side, which makes the flowers easier to reach.
2. Consider glass to preserve trichomes.
The packaging also protects the integrity of TGOD’s organically grown cannabis. Compared to traditional plastic packaging, glass generates a much smaller static charge. This helps preserve the flower by keeping trichomes on the buds and preventing them from sticking to the sides of the container. In addition, the glass is tinted, protecting the product from light exposure.
3. Find The Right Suppliers.
Working with the right suppliers makes all the difference in translating your brand’s vision into packaging. With cannabis being such a highly regulated industry, packaging goes through rigorous testing and must be childproof while still accessible for seniors. Focus on companies with experience in the pharmaceutical industry. They may not be the least expensive, but they are experts at creating packaging that meets regulatory compliance and standards requirements.
TGOD also selected an agency with expertise in consumer packaged goods to create its labels. Working with suppliers experienced in designing packaging for regulated products saved time and money. Ask for examples of work done for other clients to determine if they have the capabilities.
4. Turn your packaging into an in-demand item and give customers ideas.
What better marketing than creating packaging that consumers want to hold on to long after using the product? That’s why TGOD designed the glass jar so that it can be reused for a variety of purposes. We created digital content to encourage consumers to reuse and recycle their jars as candle holders, snack containers or food seasoning storage. Your packaging is just as much a part of the consumer’s experience as your product. Think of original ways you can use thoughtful packaging to create a memorable experience, and potentially increase return customers.