Type I, Type II, Type III: How Science Is Changing the Way the Industry Describes Cannabis Varieties

Leaving behind the sativa-indica dichotomy, cannabis businesses must consider the chemistry of the plant.

Typeicannabis

nik0.0kin | Adobe Stock

Andrea Sparr-Jaswa

December 7, 2023

Human brains are wired for categorization. These systems help us navigate the world and communicate with one another more efficiently.

Courtesy of Dr. Giuseppe Mandolino

Editor's note: This article was originally published in November 2019.

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Cresco Labs Launches FloraCal, and Cresco Live Rosin and Flower in Florida

What Cannabis Brands Can Learn From Craft Beer About Product Development and Brand Management: 4 Tips

How to Select Quality Genetics: Do’s and Don’ts From Cannabis Industry Veterans

Humboldt Seed Company Introduces Scratch n Sniff Packaging With One Straw Farm, Burr’s Place

Cresco Labs Launches FloraCal, and Cresco Live Rosin and Flower in Florida

The company’s branded products will be sold in the state’s Sunnyside dispensaries starting next week.

What Cannabis Brands Can Learn From Craft Beer About Product Development and Brand Management: 4 Tips

After spending more than two decades with The Boston Beer Company, Jay O’Malley, vice president of marketing and research development for MariMed, says cannabis brands and their buyers are growing up together, leaving plenty of uncontested market space where companies can innovate and create demand.

Craft Beer Lessons Cannabis

How to Select Quality Genetics: Do’s and Don’ts From Cannabis Industry Veterans

At last year’s Cannabis Conference, Dave Holmes of Clade9 and Ashley Hubbard of Rair Cannabis shared their top tips for choosing what to grow.

Dave Holmes (middle) and Ashley Hubbard (right)

Humboldt Seed Company Introduces Scratch n Sniff Packaging With One Straw Farm, Burr’s Place

The packaging will debut at the Emerald Cup on Dec. 10, and will be available at select California dispensaries in mid-December.

Burr's Place and One Straw Farm product with Scratch n Sniff packaging at Green Gold, a San Andreas, Calif., dispensary

At Cookies, Brand Development and Equity Are Key to Growth

Tori Cole, vice president of marketing, shares how Cookies takes its California vision to emerging markets in the U.S.

Womens History Month Tori

Mike Tyson’s Cannabis Brand Is Growing Fast, Thanks to National Partnerships and, Of Course, Ear-Shaped Gummies

Following the launch of Mike Bites this week, brand executives share perspectives on the past and future of Tyson 2.0.

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Wonderbrett Announces Michigan Retail Launch, Grow Facility Completion

The West Coast cannabis brand’s state-of-the-art grow facility was designed in partnership with Cloud Cannabis.

Wonderbrett x Cloud Cannabis Co., Cultivation Team in Michigan

Six 2022 Industry Predictions from Eric Sklar of Napa Valley Fumé

He anticipates that the cannabis market could see increased investment and relief on banking.

Cannabis growing at Napa Valley Fumé

With Design at the Forefront, Dosist and Sunday Goods Founders Partner With Branding Agency Zero to Launch Studio in Arizona

The new brand suite will further hone the many personas of the cannabis consumer base.

Melted Product Lines

Mike Tyson’s New Cannabis Brand Will Sell 1-Oz. Bags of Flower in Colorado

Tyson 2.0 has come out of a partnership with Columbia Care.

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Mom Made Them Do It

Chris and Charles Ball’s mom settled a brotherly argument. Now, the Ball family is on a mission to create the highest quality cannabis while providing opportunities for other social equity applicants through its LA-based Ball Family Farms.

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Kombucha (Sour Diesel x Purple Punch F2)

Kombucha (Sour Diesel x Purple Punch F2) is bred by Symbiotic Genetics.

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