Nova Scotia Breaking Federal Rules on Cannabis Marketing, Critic Says

Nova Scotia Breaking Federal Rules on Cannabis Marketing, Critic Says

A local professor says that the province's use of certain marketing phrases is a problem.

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August 8, 2018
CBC News
Canada Dispensary news

Nova Scotia's cannabis retailer is being accused of violating federal regulations by "glamourizing and normalizing" marijuana, but the Crown corporation says it's simply educating consumers.

The Nova Scotia Liquor Corporation recently unveiled the design of its cannabis stores, which divides products into four distinct categories: relax, unwind, centre and enhance. There will also be tablets at tabletops allowing customers to browse products and "discover your experience" once the stores open in October.

Dr. Simon Sherry, a psychologist and professor at Dalhousie University, issued a news release Tuesday saying the signage promotes cannabis in a way that's attractive and appealing, contrary to the Cannabis Act's section on promotion.

"There's a danger in all this. What our government and the NSLC are doing is that they are glamourizing and normalizing cannabis use," Sherry, who has written a letter to Health Canada Minister Ginette Petitpas Taylor outlining his concerns, said in an interview.

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Top photo courtesy of Adobe Stock

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