In the fourth episode of Cannabis Conference’s new podcast series Beyond the Show, Founder and CEO of Giving Tree Dispensary Lilach Mazor Power explains to Digital Editor Eric Sandy what the shift from medical to adult-use sales was like for her dispensary. She describes the night Arizona legalized recreational cannabis as “one of the best nights.” Although this was great news for the Giving Tree, the transition was not entirely smooth sailing.
In the episode, Power shares the most significant challenge she faced during her dispensary’s transition: how fast the turnaround time would be after Arizona legalized adult-use cannabis. On the first day of recreational sales, Power was still waiting on packaging and machinery to be delivered, while in the process of hiring staff members and opening a new retail location. It was undoubtedly a challenge but well worth it in the end. “Mistakes will be made, and it will be challenging, but they will only make you stronger on the other side,” Power said. Her advice to other dispensaries that have or will soon experience the transition is to not be too hard on themselves.
The topics covered are a glimpse of the session “Expand Your Medical Dispensary To Adult-Use: What You Need To Know” at the Cannabis Conference (Aug. 24-26 at Paris Las Vegas Hotel & Casino). The panel discussion will cover:
- The challenges that came along with the shift from medical to adult-use;
- How to navigate the supply and demand curve while making the transition;
- How the medical market has changed now that adult-use is legal in Ariz.;
- The difference in customer profiles after making the shift; and
- The importance of having recognizable brands at your dispensary and communicating the significance of them.
To hear from Power in person about how to successfully expand your dispensary from medical to adult-use, register for Cannabis Conference 2021. Her session, “Expand Your Medical Dispensary To Adult-Use: What You Need To Know,” will be held Aug. 24 from 11:20 a.m. – 12:30 p.m. PT. Register before rates increase Aug. 20, 2021. Click hereto review pricing and to register.
Tune in to new episodes of Beyond the Show every Friday on Spotify, Google Play, iTunes or CannabisBusinessTimes.com.
