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CBS Rejects Super Bowl Ad on Benefits of Medical Marijuana

Acreage Holdings said it produced a 60-second ad that shows three people suffering from varying health issues who say their lives were made better by use of medical marijuana.

Medical Marijuana In Rx Bottle Adobe Stock Credit Atomazul Resized

Top photo: © Atomazul | Adobe Stock

January 22, 2019

CBS rejected a Super Bowl ad that makes a case for medical marijuana.

Acreage Holdings, which is in the cannabis cultivation, processing and dispensing business, said it produced a 60-second ad that shows three people suffering from varying health issues who say their lives were made better by use of medical marijuana.

Acreage said its ad agency sent storyboards for the ad to the network and received a return email that said: “CBS will not be accepting any ads for medical marijuana at this time.”

A CBS spokesperson told USA TODAY Sports that under CBS broadcast standards it does not currently accept cannabis-related advertising.

America’s 1st Black Dispensary Owner Announces Run for Congress

Verano Proposes to Redomicile Parent Company From British Columbia to Nevada

Rhode Island Opens Applications for 24 Adult-Use Dispensary Licenses

Texas Hemp Business Council Supports Protections for Minors

America’s 1st Black Dispensary Owner Announces Run for Congress

Regent Wanda L. James, who co-founded Simply Pure, launched her campaign to fight for Denver families, small businesses and a more affordable future.

Regent Wanda L. James to Announce Campaign for Congress: Fighting for Denver’s Families, Small Businesses, and a More Affordable Future.

Verano Proposes to Redomicile Parent Company From British Columbia to Nevada

The cannabis company board approved the plan to change its place of incorporation from Canada to the U.S.

Rhode Island Opens Applications for 24 Adult-Use Dispensary Licenses

The Cannabis Control Commission can award up to two dozen adult-use retail establishments under state law.

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Texas Hemp Business Council Supports Protections for Minors

The industry organization is urging the practical enforcement of Texas Gov. Greg Abbott’s executive order on regulating cannabinoid hemp products.

Pre-Rolls Surpass Flower as Canada’s Top-Earning Cannabis Category

An industry report released by Custom Cones USA highlights the market trends and the top 50 Canadian pre-roll brands of 2025.

The Cannabist Co. Opening 6th Ohio Dispensary in Norwalk

The cannabis company’s new location marks its first Cannabist-branded retail facility in the state.

Massachusetts Medical Cannabis Sales Drop 40% Since 2021 Peak

The state’s medical cannabis dispensary sales make up 9% of the total retail market as consumers have increasingly gravitated toward adult use.

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LEVIA Original Founders Reacquiring Cannabis Beverage Brand From Ayr Wellness

Kristin and Eric Rogers signed a definitive agreement to take back the Massachusetts-based brand that’s been on the market since 2021.

Minority Cannabis Business Association Creates Impact During 2025 Equity Workshop Tour

The association’s national movement is empowering social equity in cannabis through in-person education, networking and advocacy.

Curaleaf Joins S&P/TSX Composite Index

Inclusion in Canada's benchmark index increases the cannabis company’s exposure and broadens access across North American capital markets.

Jeeter Takes Bite Out of the Big Apple

North America’s No. 1 pre-roll brand officially launched in New York.

Jeeter team with NBA hall-of-famer Dwyane Wade.

Whitney Economics Issues US Cannabis and Hemp Beverage Report: THC Beverage Sales Top $1.1 Billion in 2024

The report examines the emerging THC beverage industry from a policy and regulatory perspective, addressing demand by state, and providing an estimate of current and future legal sales.

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